Marketo Integration

Integrating Marketo in our customer’s sales enablement platform helped end users set up personalized marketing campaigns, improved lead scoring, and gain powerful insights. We used REST API to set up the integration. Content shares are logged to Marketo as custom activities. Every content view is logged to Marketo as a custom object.

Key features

Generate higher quality leads

Get a more detailed overview of what marketing campaigns are effective

Better nurture the prospects

Personalize the level of customer engagement